On a path towards a more sustainable fashion through design for longevity
The apparel industry is the second biggest polluter in the world. Based on Fashion Revolution Organization, the fashion industry may contribute to as much as 10% of global greenhouse gas emissions and extending the life of clothes by just nine extra months of active use would reduce carbon, water and waste footprints by around 20-30% each. DGRwear encourages you to “buy less, choose well, make it last” as the famous designer, Vivienne Westwood has said. DGRwear products are made carefully and with love. Our products are guaranteed longevity if you follow the “care guidelines” that come with them. We are against fast fashion and meaningless, seasonal products. We design products with classic and endless style.
Extending the life of our products
For alterations and repairs that vary from a loose sleeve or fixing a hole, to a more substantial change of your jacket’s old sleeves or your bags strap (in the same or different color), you can send us your DGRwear product back and for an additional cost we will make it look brand new. Since pilling (that can be created over time) can diminish the beauty of your garment, during this process, we will also remove it as much as possible. Extending the life of our products, means that you can enjoy wearing them for longer, while having an environmental impact.
We make 100% handmade clothes and accessories, only by using our hands. We don’t believe in using machinery. We want to keep the Greek tradition of knitting alive. Our knitters have learnt the craft of knitting from their mothers and grandmothers.
We don’t spend money on advertising
The most successful fast fashion brands use influencers and spend a ton of money to push trend driven items at extremely low prices, while continuing to create new products and making the rest “out of style”. We are against this consumerist ideology and we don’t spend money to make others like what we make as we believe this to be unethical. We hope that people who buy our handmade crafts, genuinely see their value and want to make an investment for the long-run. We encourage any feedback and always seek to get better. We are open to a dialogue and being a small company, we want to emphasize that YOUR opinion matters to us. We would also love for you to show your support by following and sharing our social media IG @dgrwear FB @Degrwear.
Customization & Styling
Every piece we make is unique. But if you want a special design that no one in the world will have, you are more than welcome to make an inquiry by emailing us at firstname.lastname@example.org to arrange its immediate design production. It will take a few more days for delivery than usual. Similarly, if you want any styling advice in terms of what outfit will go best with your DGRwear piece, feel free to email us for a free consultation.
DeGRwear PCC started its operation in 2017 in Greece, a country that was and still is (to a certain extent) in the center of a political, economic and social crisis. With the resources we had and over the years, we made our first collection of knitwear & accessories. Our goal is to continuously re-invest in new designs, techniques and materials that will be totally eco-friendly, non-toxic, vegan, even more sustainable and unique in order to follow our values and vision. We are honest and want to be transparent about where we are with our sustainability journey. Over the years our co-founders have learnt more about sustainable textiles and techniques and we are seeking your help to put them in practice! Our optimum goal is to launch various local productions and showrooms worldwide to have a better customer service and connection with our customers, while they have a more humane connection with our products. Please, spread the word about our brand to help us get there! 🙂